EDHEC's Master in Marketing

The rich cultural mix of EDHEC's Master in Marketing is a strength that allows students to benefit from a global perspective both in course material and in class discussions. Participants have regular opportunities to exchange thoughts and  ideas with students of diverse nationalities through the numerous group assignments and learning teams.

Pr. Guergana Guintcheva, PhD
Programme Director

Courses are delivered by an international team of academic experts and experienced practitioners and the programme is designed to provide all students with the skills and knowledge necessary to practice marketing in a global marketplace. The curriculum is designed along three dimensions: Theory, Application and Competencies and course modules are linked to these three teaching objectives.

Students learn marketing theory through courses on marketing management and marketing planning and  are then expected to apply this knowledge both in different functional areas (such as advertising management and market research) and in different industry sectors (such as Services Marketing and Luxury Brands management). 

Throughout the programme, students participate in workshops aimed at developing the marketing competencies necessary to work in increasingly volatile and competitive marketplaces. Workshops are offered in cross cultural management; business research and consulting; leadership and managerial communications.

Advanced Marketing Techniques
Customer Relationship Management, Supply Chain Management, E-Commerce.

Professional Orientation
Product Manager, Marketing Manager, Research Specialist, Point of Sale Manager, Sales Manager, Buyer, Data-Base Management, Supply Chain Manager.

 Market Analysis
 Luxury Products, Services.

Find out more about the MSc in Marketing curriculum here.